Deciding on whether or not to use an AdWords Agency is something that many companies often think about.
When deciding on whether or not you should hire an AdWords Agency to manage to Google AdWords campaigns for you, certain questions should be asked. These questions includes the budget you want to spend per month, the control over the campaigns you want to have, the amount of time you have to monitor and change the campaigns that would be running and various other factors.
The First Decision when Choosing an AdWords Agency
The first aspect of budget is vitally important as AdWords Agencies will not manage your campaigns for free. As such if you have a small budget it may perhaps be better to setup a campaign by yourself so as to ensure you have a higher budget to spend on actual advertising. This however is a double edged sword as creating your own campaign on a tight budget will mean that every cent counts and with little experience in using Google AdWords, you will likely blow your budget on clicks that are not relevant and will most likely not lead to any income.
The Second Decision when Choosing an AdWords Agency
The second consideration of whether or not to employ a AdWords Agency is to decide how much control do you want over your campaigns. If you wanted to change campaigns on a daily basis, this would most likely mean that you would be better suited to managing your campaigns yourself. AdWords Agencies would however advise against this anyway and changing campaigns regularly will more often than not lead to unsatisfactory results as the campaign will not be given the time needed to gain valuable data that can then be used for insights.
The Third Decision when Choosing an AdWords Agency
If you have little time to manage your own AdWords campaigns then hiring an AdWords Agency to do it on your behalf would most definitely be the best option. This is because the agency will ensure that your campaigns are being run effectively without yourself having to do it. s such the campaigns will be run effectively without you having time taken out of your day.
Overall it is probably always best to employ an AdWords Agency to manage your campaigns on your behalf. This is because they will be able to manage your budget regardless of size in a manner that is most efficient whilst also doing it in a way that is the most effective way possible and does not take any time out of your day which could be spent doing other valuable things.