Ever wondered why SEO is so important? Here is exactly why your website needs to use SEO methods immediately.

It is an undeniable fact that the majority of web traffic to all websites is driven by the major commercial search engines, Google, Bing, and Yahoo!. Whilst a case can also be made that traffic can be generated through other avenues such as Social Media, traffic via Search Engines will in all likelihood be the main source of traffic to your website. As such it can be said that although social media and other types of traffic can generate visits to your website, search engines will almost always be the most common method of acquiring internet users to your website. This statement is true regardless of whether or not your site provides content, services, products, information, or anything else that you can think of.

The reason that Search Engines are unique is that they provide targeted traffic. This targeted traffic consists of people who are searching for the product or service which you offer. Search Engines essentially provide a gateway from which a person searching for a service that you provide is able to find your company and then acquire your services. It can be said that Search Engines are the roadways that make this valuable interaction happen. As such if Search Engines cannot find your site or it is difficult to do so then valuable traffic will be missed out on. In a South African context, SEO is extremely important due to the highly congested marketplace with any competitive edge needing to be exploited. As such finding a company that can provide valuable SEO services is a must in this current Digital Age.

Search queries which are the words that users type into the search box can be identified to carry extraordinary value. Currently in South Africa it has been noted on numerous occasions that the traffic a website receives or does not receive from Search Engines can make or break a company. Through the correct use of SEO or SEO services provided by a Digital Marketing Agency in South Africa, an increase in publicity, revenue and exposure will be realized. The rate of return from SEO services is therefore incredibly significant.